Paul Tyler
Paul Tyler
Think Like A System

Paul Tyler helps you to think like a system.

If you’re writing a TV series, designing a new marketing campaign or refocusing your company’s vision, you’re working within a system.

If you’re defining policy, capturing best practice or innovating a new service, you’re working within a system.

If you’re organising a conference, negotiating a contract or lobbying a government, you’re working within a system.



Are you a writer, producer or designer with a project in development?

Stories can be seen as systems, made up of simple or complex relationships between characters. Creatives get to work with their projects in a systemic way so as to increase the chances of it getting made. By digging deep you’ll identify the underlying mechanics that drive your system - for film, TV series, entertainment formats or interactive media. You’ll reveal the drives, dependencies and motives that fundamentally define the relationships between characters, contributors or users. This exposes the choices each makes, the values on which those choices are made and therefore what’s really at stake.

The process helps you to think more clearly about exactly where you and the project are right now. You'll discover and explore the ‘what if’s’ and identify exactly what needs developing. You'll walk away with real clarity about next steps.

Paul can also help you when it comes to pitching the concept, pinpointing those key elements that can make the presentation work.

500+ projects   100+ companies   20+ countries

Anhui TV (CN), Ape&Bjørn (NO), BOOST (SE), Caligari Film (DE), DADIU (DK), Danish Film Institute (DK), EAVE (LU), Entertainment Master Class (DE), Eyeworks TV (DK), Hélicotronc (BE), Hunan TV (CN), Magic Hour Films (DK), Nordisk Talents (DK),  Power to the Pixel (UK), Pupkin Film (NL), Rat Pack Film (DE),  R/O Institute (BE), Satore Studio (UK), Save our Scripts (UK), Smarthouse Films (NL), SOURCES 2 (DE),  STHLM Debut (SE), Submarine (NL), SuperRTL (DE), The Bureau (UK), Turn East Media (CN), Venice Biennale College Cinema (IT), Warner Bros. (DK), Way Creative Films (SE) & Zhejiang TV (CN).

Paul’s technique of mapping was a turning point in the development of my project. It helped me to clearly see the unconscious hesitations I was holding towards my subject. I realized that what I was unable to see was in fact gold hidden behind an intellectual approach which so often hinders the exploration of deeper layers of truth and story.
— Maryam Zaree, Writer 'The Art of Surviving'.
A scary and exciting process that I truly recommend to anyone who wants to know what their idea is, and more importantly why they want to give it life.
— Mads Damsbo Filmmaker & Co-founder & Partner at MAKROPOL
It was the equivalent of doing three weeks of creative work into one three hour session.
— Creative Director Berthel Ravn Berthelsen, Eyeworks


Developing a new concept, product, service, policy or strategy?

Teams will struggle to develop anything useful without a common understanding of the challenges and opportunities that make up the systems in which they operate. If you don’t recognise potential system complexity and work within the various power dynamics, you run the risk of failure.

Paul works with teams to map-out the way their organisations create, deliver and capture value. Pressing issues are exposed so that teams can design output that’s based on genuine, gathered insights.

By working within a system, any generated concept, product, service, policy or strategy, can be tested and validated.

2, 3 or 6 hour sessions for team members, project partners, customers, boards of directors, management teams, project groups or whole departments.

Adobe (UK), Copenhagen Municipality (DK), Danish Refugee Council (DK), DOXBIO (DK), EUC Sjælland (DK), European Environment Agency (DK), European Training Foundation (IT), goAgile (DK), Global Biodiversity Information Facility (DK), Hello Group (DK). Kelloggs (IR), Lund University (SE), Mocial Trading (DK), Royal Academy of Arts (UK), Team Danmark (DK) & Wonderful Copenhagen (DK), 

Companies need tools to translate strategy into something meaningful - your tool does exactly that.
— Pernille Ernstved Rype, Senior Advisor, Advice A/S
The workshop landed up in an excellent place and sets us up nicely for next steps.
— Donald Hobern, Executive Secretary, Global Biodiversity Information Facility
Systemic intervention, as opposed to linear intervention, helps clients to help themselves. It’s a powerful instrument and the benefits cannot be described by words. They have to be experienced. Paul is able to get everyone around the table to the same point, no one is left behind.
— Thomas Hailer Berlinale Curator & Dramaturg, Head of Studies AKADEMIE FÜR KINDERMEDIEN
What you did in the session, conveying the essence of the project, others struggle to do with a 300 page strategy report.
— Ralf Lodberg, Executive Director and Partner, Advice A/S



Need a moderator or facilitator?

By seeing your event as one whole system, rather than simply a series of talks, Paul will generate more value for your audience, for your speakers and therefore you. Twelve years in BBC television production and four years in theatre has equipped Paul with a sharp and highly analytical editorial approach. He'll work with your team during preparations to design the journey for the audience, connect with all speakers in advance, and then on the big day seek out and illuminate the red thread; making you think and laugh at the same time.

Events where Paul has moderated:

Danish Sound Day (DK) 2018, Wonderful Copenhagen - India Day (D) 2018, Crowd Predictions Conference (DK) 2018, Digital Kids Today (DK) 2018, Wonderful Copenhagen's Tomorrow's Urban Travel (DK) 2017, Creative Tastebuds (DK) 2017, The Financing Forum for Kids Content (SE) 2015, Crowd 15 (DK) 2015, SPOT Interactive (DK) 2013, 2014 & 2015, SMART FIPA (FR) 2015, 2016, Power to the Pixel Think Tank (UK) 2012, 2013, 2014, 2015.

Thanks for one of the best moderations I have seen in an event for a long time.
You did an excellent job of hosting Crowd15 and I loved your touch of sarcastic British humor, kept people happy.
Paul challenged me and my team on the big ’why’ and key messages of the programme. In his positive, yet sharp thought-encouraging way, Paul made sure we had all the necessary discussions to ensure a successful day, where the red thread and intention of the day was clear to everyone, guided by Paul’s strong focus and critical questioning.
Paul Tyler did an outstanding job chairing our conference activities engaging the audience with catchy remarks and questions to essential aspects of the contents … the intermediation of an professional facilitator clearly helped the participants gain more value out of the conference sessions and we all looked more professional as a result of his intervention
An exceptional ability to engage the audience and an extraordinary knack for picking out and highlighting key insights.
— Daiana Fobian Nielsen, Co-founder, Danish Crowdsourcing


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Paul works within the corporate, public & cultural sectors. 

Nominated for a BAFTA (2005), BBC Creativity Award (2004) and Association of Online Publishers award (2005), Paul went on to win the Prix Jeunesse (2006) web award for the BBC’s flagship cross-media show, BAMZOOKi, the show he originated, studio directed and produced.

2006 he moved from London to Copenhagen where building on twelve years of BBC television & digital production experience,he worked with international companies to develop concepts.

Paul co-setup the Copenhagen School of Design and Technology’s Digital Concept Development graduate programme in 2010. Paul holds a BSc. (Hons) Physiology with the History and Theory of Art & Design.


To book a session or to have Paul moderate your event, get in touch.

+45 30 33 22 36

Store Kongensgade 108, 2th
Copenhagen, Denmark, 1264


CVR/SE-NUMBER 29 52 25 02