Dublin, Ireland: Developing communication strategy with Kellogg's. June 2017

Client: Kids Industries

Client goal: To work within a three day off-site meeting for Kellogg's communication and marketing team. My focus was to map out the eco-system in which they currently operate, in order to reveal the current and future challenges and opportunities. By creating a single frame of reference,  the team then had a robust model of the world in which they worked thereby ensuring that any creative solutions could be explored, tested and validated against said model.

Point of reference: Gary Pope.


Paul Tyler