Why does having a dog around add to the atmosphere of a creative environment? Years ago I found myself working at the animation house, Protozoa in San Francisco and recognizing the west coast easy attitude towards pets at work. It was more than simply convenience, it was a recognition that having a (safe) pouch in the house settles people as they work. Almost twenty years on and I find myself in west coast Sweden, working with BoostHbg, enjoying the same benefits as we plough our way through three projects, two of which are selected for the SWIM program. Runners, the road to New York and Passionaire.