Malmö, Sweden: Mapping character constellations and pathways for film in development for Way Creative Films. June 2016
Copenhagen, Denmark. Capturing activities of the Danish Refugee Council against 2020 HR strategy. June 2016.
Client: From their website "Founded in 2008, the EMC has pioneered a new style of peer-to-peer education, a Master Class created by the industry for the industry, designed for aspiring creators, executives and entrepreneurs who work in the worldwide business of television entertainment."
ØVERBYGD, NORWAY: 10TH TIME WORKING WITH LEADING EUROPEAN SCRIPTWRITERS DEVELOPMENT WORKSHOP. JUNE 2016
Client: Since it’s inception in 2003, Way Creative Films has grown into an established production company on the national level, and a leading player in southern Sweden.
Pliezhausen, Germany: 9th time working with leading European Scriptwriters Development Workshop. April 2016
Client: SOURCES 2
Client: Kultur- og Fritidsforvaltningen, KØBENHAVNS KOMMUNE
Client: Second time working with Copenhagen agency, Hello Group to map out the customer journey for one of their key clients, a Danish Insurance company. The session showed how mapping enables stakeholders, with slightly different perspectives on the same service can share insight and help identify areas for innovation.
Client’s goal: To run a live case in front of an audience made up of Berlnale Talents and festival attendees. The program listed the session as: “To "think of your audience" from the beginning of project development is one of the advices filmmakers often hear. But how can we actually get to know those audiences before they show up in the cinema? Paul Tyler, inventor of the "Handling Ideas" method, takes inner notions of a film's future audience out of the filmmaker's head and maps them with LEGO® on the table. Tyler introduces us to a method to literally see an assumed audience from birds-eye view and learn how it feels and deals with the story. Tyler leads Talents through a practical case study, blending a journalistic approach to interviewing with the techniques used in other creative industries to visualize ideas, enable collaboration and unlock decision-making.”
The session kicked-off by demonstrating how relatively simple information such as family tree structure containing just siblings, their respective partners and offspring, is so much easier to grasp when mapped out onto a table rather than simply told verbatim.
Josh Kim (US/Republic of Korea) volunteered to have his project The Folding City mapped out onto the table as pictured above. The session raised several questions from the audience regarding how tough one can be and whether it intimidates the project owner. One audience member, representing marketing, sales and distribution commented on the effectiveness of the tool to identify the sub-groups to whom one could target. Whilst the event was set-up to focus on identifying your audience, the mapping still helped to unlock value on a story-telling level as Josh commented after the session, “"I went in prepared to talk about the story (or plot) from start to finish, but you immediately started with the characters, which made me realize how important the characters were and how the plot was secondary to the character's journey.”
Client’s goal: Moderate a day of talks "Are we moving through sensory narration" focusing on how the media industry can extend the use of the senses beyond sight and sound. With international speakers providing insight on a range of subjects, relating to touch, smell and taste, my job was to create a red thread that questioned the relevance of such approaches within the media industry we understand today.
Paul Tyler │
Gammel Kongevej 162D, 3. sal, th │
1850 Frederiksberg │
+45 30 33 22 36 │
email@example.com │ paultyler.dk ApS CVR/SE-number 29 52 25 02