Working with Creative Director Berthel Ravn Berthelsen and his development team at the headquarters of Warner Bros Eyeworks Denmark in the heart of Copenhagen to map out the mechanics of a new reality TV format. The three hour session created a physical representation of the format, enabling all present to explore and challenge the roles, goals and conflicts of the participants and the rules by which they'd compete. As Berthel stated afterwards "It was the equivalent of doing three weeks of creative work into one three hour session".
Eyeworks team present: Berthel Ravn Berthelsen, Trine Frovin, Ulla Kayano Hoff, Rune Bjørk Mandsbjerg, Jens Brockhoff & Bonnie Bagger.
Warner Bros present: Ed Levan & Eve Kindred