Berlin, Germany: Demonstrating method to Berlinale Talents. Feb 2016

Client: Berlinale Talent, Internationale Filmfestspiele Berlin

Client’s goal: To run a live case in front of an audience made up of Berlnale Talents and festival attendees. The program listed the session as: “To "think of your audience" from the beginning of project development is one of the advices filmmakers often hear. But how can we actually get to know those audiences before they show up in the cinema? Paul Tyler, inventor of the "Handling Ideas" method, takes inner notions of a film's future audience out of the filmmaker's head and maps them with LEGO® on the table. Tyler introduces us to a method to literally see an assumed audience from birds-eye view and learn how it feels and deals with the story. Tyler leads Talents through a practical case study, blending a journalistic approach to interviewing with the techniques used in other creative industries to visualize ideas, enable collaboration and unlock decision-making.”

The session kicked-off by demonstrating how relatively simple information such as family tree structure containing just siblings, their respective partners and offspring, is so much easier to grasp when mapped out onto a table rather than simply told verbatim. 

Josh Kim (US/Republic of Korea) volunteered to have his project The Folding City mapped out onto the table as pictured above. The session raised several questions from the audience regarding how tough one can be and whether it intimidates the project owner. One audience member, representing marketing, sales and distribution commented on the effectiveness of the tool to identify the sub-groups to whom one could target. Whilst the event was set-up to focus on identifying your audience, the mapping still helped to unlock value on a story-telling level as Josh commented after the session, “"I went in prepared to talk about the story (or plot) from start to finish, but you immediately started with the characters, which made me realize how important the characters were and how the plot was secondary to the character's journey.”

Point of contact: Florian Weghorn, Programme Manager

Biarritz, France: Moderating "ARE WE MOVING THROUGH A SENSORY NARRATION?" Jan 2016

Client: Smart FIPA – Festival International De Programmes Audiovisuels, Biarritz, France.

Client’s goal: Moderate a day of talks "Are we moving through sensory narration" focusing on how the media industry can extend the use of the senses beyond sight and sound. With international speakers providing insight on a range of subjects, relating to touch, smell and taste, my job was to create a red thread that questioned the relevance of such approaches within the media industry we understand today.

VR (Virtual Reality) and prospective - Nicoletta Iacobacci
> Exploration of VR and its future prospects. VR is used to feel the story all our senses will soon be involved, and not just sight and hearing. 
 The Impact of a technological narration - Vincenzo Susca
> New technologies propel us into a new dimension. What will be their impact on narrations and on the way they are received/perceived?
On Interactive storytelling - Chris Crawford
> Designing a true interactive story is a challenge that we will help you to take-up. 
Haptic Technology or how to touch the story - Ali Israr
> Demonstration on how the screen becomes matter through haptic technology allowing your fingers to feel the image.
The Taste Simulation - Dr. Nimesha Ranasinghe
> When technology transmits information to our taste buds… an exploration of the digital simulation of gustatory sensations.
The Olfactory Narrative - Marcel van Bakel & Frederik Duerinck
> Odors, just like taste, are more evocative of memories that sight, sound or touch.

Point of contact: Christopher Canalis & Florence Girot, Smart Fipa

Vellinge, Sweden: Mapping communication needs for smart plug creator. Jan 2016

Client: EWA Solutions AB through the Innovation Skåne scheme.

"Ewa Home (Ewa Solutions AB) is a privately owned Scandinavian based company that aim to offer great smart home solutions that brings the internet of things (IOT) to every ones doorstep today. Our growing team of excellent developers have many years of experience with wireless communication and Electronics." (Extract from website)

Client’s goal: to identify the most effective way to communicate the ambition of their product by identifying key stakeholders, the business model and thereby most effective and relevant messaging.

Point of contact: Magdalena Gräff, co-founder, Ewa Solutions AB.

Helsingborg, Sweden: Pitch training for film and media students. Jan 2016

BoostHbg is a VR and transmedia incubator and fund, focusing on new story and buisness development in innovative media and film. We work with creators who combine powerful story worlds with deep and authentic audience engagement, cultivating genuine commercial potential, and tools that will positively impact our world.

Client’s goal: to provide media pitch training to Film and Media students from Fridhems folkhögskola and Skurups folkhögskola, two schools of higher education based in the Øresund Region of Southern Sweden.

Point of contact: Annika Gustafson, Executive Director, BoostHbg.

Malmö, Sweden: Communication mapping for type 2 diabetes patent tool. Jan 2016

Client: Anders Rosengren, MD PhD, Head of Translational Diabetes Research, Lund University

Client’s goal: to identify the most effective way to communicate the ambition of new web-based Motivational Tool for type two diabetes patents and at-risk individuals.

"Working with Paul Tyler of Handling Ideas has been a great experience. Paul's method of mapping our thoughts out onto the table is extremely helpful to make abstract thoughts, ideas and visions concrete. Before starting, you think you have a clear picture of your project and vision. We then literally tear it into pieces (Lego pieces), look at the pieces and their relationship from different angles, add and subtract. The end result? A much clearer and logic understanding of why you want to reach your vision, how to reach it, for whom and what the concrete steps may be. It is not merely reductionism. It is concrete holism." Anders Rosengren, physician and associate professor at Lund University, Sweden.

Point of contact: Anders Rosengren, MD PhD, Head of Translational Diabetes Research Lund University.

Biarritz, France: Pitch training for SMART FIPA Festival pitch over skype. Jan 2016.

Client: Smart FIPA – Festival International De Programmes Audiovisuels, Biarritz, France.

Client’s goal: to work remotely with each of the project that had been selected in competition to help them prepare their pitches for the event in Biarritz. Pitch training focused on getting each of the participating project owners to be clear as to why they were making the journey to Biarritz to present. Context was key, to ensure that any presentation was relevant in the eyes of the audience and jury.

Point of contact: Christopher Canalis & Florence Girot, Smart Fipa

Copenhagen, Denmark: Producing doc series proposal for Warner Bros. Dec 2015

Client: WARNER BROS. ENTERTAINMENT INC. is a "fully integrated, broad-based entertainment company and a global leader in the creation, production, distribution, licensing and marketing of all forms of entertainment and their related businesses" (Extract from website).

Client’s goal: to develop a treatment for a 6 part documentary series, aimed at a global audience.

Point of contact: Esben Halding, Managing Director Warner Bros. Denmark.

Christmas 2015


Copenhagen, Denmark: Mapping Copenhagen Philharmonic int. offering. Dec 2015

Client: Open Orchestra (OO) is Copenhagen Philharmonic’s new interactive symphony. Open Orchestra seeks to open the doors to the magnificent classical world, making a global scene for a new and curious audience. Open Orchestra welcomes a wide range of new audiences into classical music. During the next two years, OO will present a handful of interactive experiences that all invite the user/audience inside the engine room of the symphony orchestra in different ways—to explore, engage and evolve the music. Open Orchestra consists of four elements that together reveal new interactive experiences with classical and contemporary music.

Client’s goal: to map out Open Orchestra’s complete offering in order to sense check the consistency between the various parts.

Point of contact: Mads Damsbo (Makropol) and Karl Bjerre Skibsted (Copenhagen Philharmonic)

Lund, Sweden: "What business are you in and what do you truly value?" Dec 2015.

Client: Teknopol Nordic Startrack / Innovation Skåne supports new business ideas with professional advice and relevant networking through Nordic Connected Health Star Track. The project aims to accelerate the success and international scaling of Nordic startups to claim one percent of the potential global market, and create at least ten thousand new jobs.. They work with 200 entrepreneurs a year and their mission is to help them become fast growing internationally successful companies.

Client’s goal: to help the invited companies identify the businesses they’re in and what their businesses truly value.

Point of contact: Marianne Larsson

Helsingborg, Sweden: Sense checking story logic for Swedish writers. Nov 2015. 

Client: BoostHbg is a VR and transmedia incubator and fund, focusing on new story and buisness development in innovative media and film. We work with creators who combine powerful story worlds with deep and authentic audience engagement, cultivating genuine commercial potential, and tools that will positively impact our world.

Client’s goal: To work with two selected writers to sense check the logic of their storytelling by focusing on character motives, goals, constellations and how these relate to the themes they are exploring and story-world rules they're relying on/creating.

Point of contact: Annika Gustafson (Boost),  Alexe Landgren (project owner) & Caroline Ingvarsson (project owner)

Amsterdam, Holland: Deliver Industry talk at IDFA - Children's Docs. Nov 2015.

To hear my presentation, scrub to 45'33'' on the timeline.

Client: IDFA is the largest documentary film festival in the world, taking place in Amsterdam, in November each year, with over 300 titles, 350.000 visits and 3000 professional guests in the last edition. One of the program sections, and a competition for the first time this year, is Kids & Docs comprising of a a selection of documentaries for children (8-12). Since two years IDFA is trying to find ways to stimulate the production of this genre in other countries as well and at the same time, open to discuss aspects about where the genre in developing into, when it comes to platforms, co-productions etc.).

Client’s goal:  To deliver a 20 minute keynote focusing on how to enlighten the audience of the future possibilities within documentary for kids.Documentaries for children are all the rage. More and more people from the industry are getting involved, but what's actually going on in the field and where are we headed? How does the field need to move on, and what does the future look like? For more, see here.

Point of contact: Meike Statema, Head of Education (Youth programs and IDFAcademy)

Vienna, Austria: Sessions for Dir Guild of Austria & Scriptwriters Ass. Nov 2015

Client: Directors Guild of Austria and Scriptwriters Association.

Client’s goal: Twofold: firstly to work with five different fiction based project owners to sense check their story logic. Secondly to work with a live case in front of an audience of the Directors Guild of Austria and Scriptwriters Association.

Point of contact: Arash T. Riahi


Copenhagen, Denmark: Showcase Handling Ideas method to Danish Biz. Nov 2015

Fotograf Sune Tølløse

Client: Network Copenhagen is an event set up by Jens Sonnenborg for professionals spanning a broad range of businesses, looking for inspiration and networking opportunities.

Client’s goal: Run a live session to the members of Network Copenhagen to demonstrate the Handling Ideas approach, under the heading “Getting teams onto the same page to create better product.”


Point of contact: Jens Sonnenborg

Copenhagen, Denmark: Mapping customer journeys for Insurance Co. Nov 2015

Client: Worked with Copenhagen agency, Hello Group to map out the customer journey for one of their key clients, a Danish Insurance company. Sat around the table were two representatives from the Insurance company, two of their customers with recent claims and two from Hello Group. The session showed how mapping enables stakeholders, with slightly different perspectives on the same service can share insight and help identify areas for innovation.

Points of contact at Hello Group: Henrik Pallesen & Marianne Dale.

Copenhagen, Denmark: Mapping audience engagement for CPH:LAB. NOV 2015.

CPH:LAB on Vimeo.

Client: (taken from their website) "CPH:LAB is CPH:DOX’s very own pioneering talent development, training and production program. 

Since 2009 the LAB has established itself as a highly ambitious yet playful laboratory-style talent scheme for international film directors, focusing on:

  • Exploring new, innovative creative processes in development and production.
  • Supporting alternative collaborative partnerships between filmmakers across borders.
  • Encouraging new financing methods and production processes with focus on low budget, cross- sector partnerships and market access. "

Client’s goal: Getting the participants of the lab to rethink ways of making their ideas come true, helping them turn the challenges of working in teams of two directors, from different nationalities and production backgrounds into benefits, never losing track of the fact that most people are in it for the process of documentary or hybrid filmmaking, exploring new ways of reaching an audience, creating an impact and finance the process. 

Point of contact: Mille Haynes


Oslo, Norway: Presentation training to Nordic funding body. Nov 2015.

Client: (taken from their website) "Established in 1990, the Fund's primary purpose is to promote film and TV productions of high quality in the five Nordic countries (Denmark, Finland, Iceland, Norway and Sweden), by providing support for top-up financing of feature films, TV-fiction / series and creative documentaries."

Client’s goal: To coach the entire Nordisk Film & TV Fond team improve the way they communicate and present projects and the Fund.

Point of contact: Cecilie Aspenes

Nyborg, Denmark: Presenting method to The Danish Association of Occupational Health & Safety Consultants. Nov 2015

Client:  Taken from their website “The Danish Association of Occupational Health and Safety Consultants is the trade association for all occupational safety and health professional firms and departments in Denmark".

Client’s goal: To demonstrate the Handling Ideas technique to conference participants for aligning project teams and reducing the time to make decisions to Occupational Health and HR professionals.

Point of contact: Annemette Sønderby, Konferencesekretariatet.

Copenhagen, Denmark: Helping Danish writers identify their brand. Oct 2015

Asked by the  Den Dansk Forfætterforening (Danish Association of Authors) to work with their writers to help them communicate themselves and their books. Focused on the 'fit' between what they create, above and beyond their writing output and the needs of the different target groups.

The event was set-up by Anna Bridgwater and those present were:

Lotte Kirkeby Hansen, Julie Hastrup, Iben Claces, Stine Reintoft, Lise Bock, Lulu Marie Pedersen, Susan Skovborg Roed, Line Leonhardt, Birgit Lynge & Christine Gasbjerg.


Riga, Latvia: Presenting method to European Script Meeting. Oct 2015.


Photo - Andrejs Strokins

First time to Latvia. asked to present the Handling ideas technique for mapping story universe and characters journeys out to participants and audience of the European Script Meeting in Riga.