Bagsværd, Denmark: Demonstrating the value of visualisation and mapping to marketing group. April '14.
I was invited up to Bagsværd by Martin Bille-Hansen to present to 'Marketing Netværk under Huset Markedsføring'. Here I demonstrated the power of getting our thoughts out onto the table to a group of marketeers who regularly meet to share wisdom. After a twenty minute explanation of the approach we set about by taking one case study, where Tina Andersen, Global Marketing Manager, Orafol set about explaning how their company was increasing distribution of their products within the far east. Mapping helped reveal the dependencies within the system and gave the group 'food for thought'.