Potsdam, Germany: Pixel Lab 2012

Off to work on Power to the Pixel's Cross-Media workshop in Berlin for a week, where I am using the principles of Handling Ideas to focus on audience engagement and user design. Look at all the clever people I'll be lucky enough to be working aside. The workshop is....

"A unique, four-month European business development course bringing together experienced media professionals from different disciplines and industries – film, broadcast, online, mobile, gaming, advertising – The Pixel Lab is designed to increase competitiveness in the international marketplace, advance business acumen and create new collaborative and networking opportunities for participants through focused, project-driven work.

In particular, the Lab develops and hones the skills necessary to create, produce and distribute cross-media stories – stories that can span any combination of film, interactive, live event, mobile, gaming, TV, publishing, online. Teaching is led by the best international practitioners currently working in the cross-media and transmedia space."

Paul Tyler1 July 2012