Copenhagen, Denmark: What happens when artists start thinking like designers? Nov '14.
Was asked by CPH:LAB (part of CPH:DOX) to provide a three hour workshop to inspire a bunch made up of twenty selected international film makers to see how a story can unfold on various platforms. My aim was to bring design tools into the palette of the film maker. As funding patterns shift to reflect changing media habits by the audience, we move from a world where creatives produce against a pre-defined strategy to one where strategy becomes part of the creative. Within the session we identified their goal and showed how coupling insight around the audience in terms of how they currently react to the theme, might help the film makers as they create strategy for impact.
In their words: 'CPH:LAB, formerly known as DOX:LAB, was initiated in 2009 by CPH:DOX intl. documentary film festival as a talent development and training program for twenty selected international filmmakers. It was established with the overall aim of stimulating innovation within the framework of an international laboratory-like filmmaking incubator.'
Organisers: Patricia Drati Rønde & Marie Skovgaard
Venue: Gl. Strand, Copenhagen.