Cambridge, UK: Mapping Negotiations: Visualizing, Pinpointing and Solving Disputes for Entertainment Master Class. Nov '14.

Third time back to work with Entertainment Master Class. This time mapping out the decision making programme makers take as they make deals to develop and exploit IP. We were extremely fortunate to have Mark Rowland, CEO, Indiemedia and Chair, C21 Media present a case study and work through various models to enable the participants to explore the different avenues available when getting a property out into the market.

Mapping enabled a helicopter view of all the stakeholder's needs, motives and goals and encouraged an 'arm's length' approach, so necessary when trying to navigate the exploitation of media rights.


Paul Tyler