London, UK: Pitch training lab participants for Pixel Market. Oct '14

OK, so there isn't a Power to the Pixel poster in the gents toilet of the Royal Society of Arts, but for the past three years, I've marvelled at the purest green decor when needing a break. This is the third time Power to the Pixel hase invited me back to coach the Lab participants through their pitches in preparation for the Pixel Market. Inspired by Nassim Nicholas Taleb's Black Swan, I took the casuality root - human beings like things that add up. There are two stories you should pitch, your story and the story of why you need to tell it.

Paul Tyler