Ghent, Belgium: iDROPS Gaming meets Fashion LAB.

When bringing two industries together that don't usually see themselves as collaborators, it helps to create a common frame onto which parties can map common needs.

The iDROPS Gaming meets Fashion LAB asked HI to come in and work with professionals to map out their production pipelines in order to reveal potential touchpoints for future cross-over. Speaker-mentors included Stardoll's Katie Bell, the London College of Fashion's Philip Delamore & Peter Hills, Cassetteplay's Carri Munden and Unity 3D's Russ Morris. The one day lab highlighed some strong cross-over themes, particularly those that revolve around that both industries focus on and play with identitiy.

Paul Tyler