London, UK: PttP - The Cross-Media Forum 16-19 Oct 2012 in association with the BFI London Film Festival
Work with Power to the Pixel (PttP) culminated in giving a talk at the the BFI on London's South Bank. Here I examined how technology changes behaviour and how that behaviour is transformed into new social norms. PttP says of the event "Bringing together some of the most pioneering media professionals and digital experts in the world, the forum also showcased the very latest international projects and producers who are using innovative storytelling techniques to galvanise audiences across multiple platforms. We saw an unprecedented number of delegates attending this year from across film, TV, publishing, games, advertising, mobile, interactive and online."