Moments not movements.
I remember Andrew Marr decribing the shift in political and social activisim from being about 'movements to moments'. Our (digital) ability to connect quicky in such numbers means it doesn't take years for influence to spread, rather facebook accounts and twitter feeds. A spike in political will contains the same volume as previous ground swells. So it was with particularl interest that I listened to BBC's Sue MacGregor bringing together some of the founding members of Comic Relief, Richard Curtis, Lenny Henry, Helen Fielding, Griff Rhys Jones and Paddy Coulter. Apart from the mutual back-slapping, it's a fascinating insight into how a group of commedians attempted to change our attitudes to reaching into our pockets. Listen to the piece here.