A mapping session with Paul Tyler will

  • identify your or your client's business goals
  • extract insight from customers & stakeholders
  • create a single overview of your organisation
  • prototype an idea, concept, story or format
  • map customer end-to-end journeys, or
  • logic stress-test a concept to define a pitch

Benefit from Paul's outsider, impartial and highly analytical approach as he works directly with your teams, clients or customers, at a place of your choosing, from one hour to an entire day.

Whenever you develop anything, you face the same challenge: to capture the relationships and journeys made by those you want to engage. Paul will capture these relationships and journeys by applying a very focused, highly effective and intensive interview technique that extracts and maps these pathways quickly, collaboratively and consistently.

Paul works with a range of clients from CEO's, managers, leaders, designers, communicators and marketeers to writers, directors and producers, to identify the elements that will make or break a project. Irrespective of whether it's a product, service, campaign, organizational structure, experience, story, TV-format, drama, documentary or game, he can map the pathways of your users, customers, voters, employees, stakeholders, characters, contestants or players, so that you will make a better project.

When you innovate, you can not afford to waste time, energy or know-how. Paul ensures your team is aligned and able to develop with all insight and strategy in one, manageable space. This dramatically reduces the time it takes to make decisions.


Paul has helped over 70 international companies, spanning 20 countires, including Adobe (EMEA), the Municipality of Copenhagen (DK), Hello Group (DK), Sundhed.dk (DK), Institute of Practitioners in Advertising (UK), Warner Bros. (DK), Team Danmark (DK), Media Business School (ES), European Audiovisual Entrepreneurs (LU), the Danish & Swedish Film Institutes (DK) & (SE), Eyeworks TV (DK), The Royal Academy of Arts (UK), Lund University (SE), Danish Refugee Council (DK) and three out of the four top ranked television stations in China – Hunan, Zhejiang & Anhui TV. [ Full List of 70 clients since 2012 ]


His method blends journalistic interviewing with the approach taken by architects, military tacticians and therapists to visualize and concretise ideas to create an overview that eliminates misunderstandings, enables collaboration and unlocks decision making. All output is photographed / videoed.


2006, Paul moved from London to Copenhagen. Building on twelve years of television & digital production experience at the BBC, he started helping international companies develop concepts. It soon became clear that project teams working in corporate, public and cultural sectors were wasting huge amounts of time, energy and money in how they developed. He set out to change that and developed the Handling Ideas technique.

Nominated for a BAFTA (2005), BBC Creativity Award (2004) and Association of Online Publishers award (2005), Paul went on to win the Prix Jeunesse (2006) web award for originating, studio directing and producing the BBC’s flagship cross-media show BAMZOOKi. He co-set-up the Copenhagen School of Design and Technology’s e-Concept Development graduate programme in 2010. He originates from London, lives and works out of Copenhagen and holds a BSc. (Hons) Physiology with the History and Theory of Art & Design.