Make better decisions, faster.

Rapidly evolving markets force companies to respond to ever-changing customer needs, leading to a growing number of managers assembling project teams at very short notice. The one thing they can’t afford to waste is time.

A Handling Ideas session speeds up the way products, services, stories and campaigns are built and delivered. It combines an intensive interview and mapping technique that instantly reveals the needs, wants, motives, goals, assumptions and conflicts that can make or break a project. From mapping organisational structures and customer life cycles to business modelling and plotting character journeys, a session will ensure your project team is immediately aligned and will dramatically reduce the time it takes to make the decisions that move them forward. See how sessions have helped over 400 projects for 70 clients across 19 countries since 2012. 


How a session works.

It works by getting an individual or a project team, up to twelve, around a table at a place of work, for a session that lasts for one, two, three hours or an entire day. Specific questions are asked to reveal and map the needs, wants, motives, goals, assumptions and conflicts. It blends a journalistic approach to interviewing with the techniques used by architects, military tacticians and therapists to visualize ideas so as to create the overview that will eliminate misunderstandings, enable collaboration and unlock decision making. All output is photographed / videoed.



Paul Tyler has sped up the decision making process by running sessions for a broad range of international companies including Adobe (EMEA), (DK), Institute of Practitioners in Advertising (UK), Media Business School (ES), European Audiovisual Entrepreneurs (LU), the Danish & Swedish Film Institutes (DK) & (SE), Eyeworks TV (DK), The Royal Academy of Arts (UK) and three out of the four top ranked television stations in China – Hunan, Zhejiang & Anhui TV. [ Full List of 70 clients since 2012 ]

2006, Paul moved from London to Copenhagen. Building on twelve years of television & digital production experience at the BBC, he started helping international companies develop concepts. It soon became clear that project teams working in corporate, public and cultural sectors were wasting huge amounts of time, energy and money in how they developed. He set out to change that and developed the Handling Ideas technique.

Nominated for a BAFTA (2005), BBC Creativity Award (2004) and Association of Online Publishers award (2005), Paul went on to win the Prix Jeunesse (2006) web award for originating, studio directing and producing the BBC’s flagship cross-media show BAMZOOKi. He co-set-up the Copenhagen School of Design and Technology’s e-Concept Development graduate programme in 2010. He originates from London, lives and works out of Copenhagen and holds a BSc. (Hons) Physiology with the History and Theory of Art & Design.